Phase one has been an exploration of the current foundations of community: the technology, the existing spaces, the desire. We have used a range of tools to engage the audience and encourage participation:
• Online Diagnostic Survey
• Regular Blog
• In-Depth Interviews
• Active social presence from all partners
Survey Results - Key Demographics
75% of respondents were female, over 35 and working at middle/top management. A vast majority (73%) of responses were from within the NHS with a good spread across the North West.
Survey Results - Communication Channels
Email remains the most utilised communication channel both in and out of work. Instant Messaging is catching up although its use at work remains underutilised.
Over 90% of respondants agreed that Face to Face time was very important when building relationships and when building a community.
Survey Results - Devices
At Home - Smartphones (IPhone, Android and other) is the most frequently used platform at Home.
At Work - Desktop (PC primarily) is the most common platform for work use, and features highly where people identified using devices for both work and home.
Survey Results - Spaces
Two thirds of those asked use leading social media platforms (Twitter, Facebook, LinkedIn). One third of people asked have used these three platforms to collaborate previously.
Survey Results - Confidence and Skill
Only one-third of those asked felt confident to use online collaboration tools. Of those who didn't feel confident 3 main factors were identified: Time, Organisational Rules and Skill.
We asked people to rate the importance of each of the following: (displayed in order of importance)
Interview Feedback Snapshot
As part of phase one we carried out 4 in-depth interviews. The narrative attached to the interviews will be analysed towards the end of phase two once we have been able to carry out further sessions. Here is a snapshot of the themes we have encountered so far:
Recommendations to Inform Phase 2
Based on the initial survey results and interviews the following recommendations were made for the next phase of the project:
• all engagements should be optimised both mobile and desktop platforms. Content design should be ‘mobile-first’.
• using popular platforms that more people are familiar with will impact on levels of engagement, while meeting data protection requirements.
• we need your help to reach beyond the NHS
• we will continue to collect face to face interviews in phase 2